Dear friends,
Greetings!
Approximately two weeks ago, we introduced the Ares 12th-1, which is now available in both Silver and Black color variants. The release of this Ares 12th-1 generated an immense amount of excitement and controversial discussions on the social media/forums, and we comprehend the reasons behind it.
In this post, we aim to provide you with some valuable insights into this matter.
Commitment & Responsiblity
DENAFRIPS perceives the release of the new DAC with superior specifications as a strategic business decision. However, we understand that some may view it as contradictory to our responsibility towards our loyal customers. Nonetheless, it is precisely because of our commitment to providing the best possible experience to our customers - with the best technologies we equipped with, at the present moment - that we felt compelled to introduce this new and improved product.
Explaining the entire situation and defending our stance is complex. However, it is important to understand that there isn't a definitive solution for the product transition process concerning customers who have bought the previous model. We empathize with our customers and are aware of the specific problem that may arise. Therefore, we have carefully considered this issue and decided to offer a store credit for our eligible loyal customers to use towards their next purchase.
Our Beliefs
Over the years, Vinshine Audio have maintained its fundamental essence, driven by an unwavering aspiration to build a thriving business that revolves around satisfying our customers' needs. We firmly believe that the success of any endeavor relies on the happiness of its clientele, and this principle has consistently shaped our approach. Empathizing with customers and striving to surpass their expectations are values we hold dear, and we are fully committed to dedicating ourselves wholeheartedly to meeting their demands.
Our longstanding reputation and commitment to providing a high-quality experience, as evidenced by the recent release of a free of cost FPGA firmware update for all DENAFRIPS DAC owners, serve as a testament to our dedication. Actions often speak louder than words.
FPGA Firmware Update for Ares 12th DAC
On a positive note, we want to assure you that the release of the Ares 12th-1 does not diminish the quality or performance of the Ares 12th DAC that owners have been enjoying for the past few months. Owners can continue to derive pleasure from using the DAC as before. Additionally, as mentioned earlier, we have plans to introduce a new FPGA Firmware Upgrade for the Ares 12th, which will not only bring the firmware up to date but also enhance the sound quality of the DAC.
This firmware upgrade is available now, for Ares 12th owners, at free of cost.
Firmware Update Tool: Download Link
Password: EP4CE6FARES12TH
Happy Listening!
Team Vinshine Audio